PNN
Mumbai (Maharashtra) [India], March 6: Mumbai-based startup, Healthy Mithai Co., has successfully raised INR 1.33 crore in its seed round that was led by Singapore-based institutional investor BeyondSeed Venture Solutions Pte. Ltd. Other notable investors include Kavirut from OYO, Dhruva K Dubey from Vishal Mega Mart, Rachna Bahadur from Wellness Forever and Yerram Food Company.
Healthy Mithai Co. specializes in diabetic-safe mithai, allowing health-conscious consumers and those with dietary restrictions to enjoy sweets guilt-free. The company uses zero-calorie stevia instead of sugar, creating low-glycemic index (GI) sweets with 50% fewer calories than traditional mithai. The Indian sweets market is undergoing rapid transformation, with an increasing demand for healthier alternatives. The packaged sweets industry is projected to reach INR 11,000 crore by 2031, positioning Healthy Mithai Co. for significant growth.
The newly raised capital will be deployed to:
- Expand presence in metro and Tier-1 cities
- Launch products in modern retail stores like Nature's Basket
- Strengthen brand building initiatives
- Enhance research & development for new product innovations
Speaking about this investment, Kuldeep Mirani, Co-Founder, CEO BeyondSeed said "India's staggering diabetic and pre-diabetic population presents a significant opportunity for healthier alternatives. Healthy Mithai Co. is uniquely positioned to capitalize on this demand with its innovative, scientifically developed, and delicious mithai. We are also impressed with the founding team's deep understanding of the Indian mithai landscape and their commitment to preserving cultural traditions while prioritizing health and well-being."
Prabhinder Singh, Founder of Healthy Mithai Co., added: "I envision a future where enjoying traditional Indian sweets is no longer a guilty pleasure but a guilt-free celebration. Our commitment is rooted in three key tenets:
1. Uncompromising Health - Using only low-GI sweeteners like stevia, with no jaggery, dates, or palm sugar.
2. Authentic Taste - Retaining the traditional flavors and textures of mithai.
3. Unwavering Quality - Ensuring hygiene and safety through FSSAI and HACCP-certified facilities."
The company aims to continue innovating its product line, particularly expanding on its bestsellers like Alphonso Mango Kalakand and Rasgulla & Gulab Jamun Combo. Expansion into modern retail and export markets is a key focus moving forward.
About Healthy Mithai Co.:
Healthy Mithai Co. is redefining traditional Indian sweets by offering diabetic-safe, zero-sugar mithai. The company is committed to delivering authentic taste while ensuring health and quality. Founded by Prabhinder Singh and Deepak Jain, alongside D2C mentor and investor Arjun Vaidya, the company is set to revolutionize the Indian sweets market. Learn more about Healthy Mithai Co. at
https://healthymithai.co
About BeyondSeed:
BeyondSeed Venture Solutions Pte. Ltd. is a Singapore-based institutional investor focused on backing innovative startups with high growth potential in the consumer and healthcare sectors. Learn more about BeyondSeed at https://www.beyondseed.com/
For media enquiries please email: prabhinder.singh@healthymithai.co
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